How to Build a Successful Brand

I'm curious about how you're taking these insights and making them useful. Are there some examples that we can get into like where you've perhaps as in your job, where you've uncovered the insight and how our brands use that insight to build their brand or make a campaign or something. Well, I did a lot. My main area of research that you know I specialized in was advertising development. But actually where the value kicks in is once you've got a decent idea is learning how to execute it because there's a big difference between having a potentially great idea with a good insight but then being able to execute it.