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S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
The Importance of Branding in Marketing
The word marketing these days is much more often referred to as the kind of activation side, isn't it? It's the you know converting those opportunities. Dan: I think a good place to start for any organization that wants to be consumer centric is to just really immerse themselves in the consumers world and find out about them,. And there are lots of methodologies you can use for that.
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