The Value and Power of Distilled Brand Assets

Snickers has clearly benefited from having such a clear idea and playing with it in social media etc. as well as its sort of video ads. McDonald's ad doesn't feature products at all is okay for a brand like McDonald's, which is so when established a lot of what they're trying to do with their advertising is to keep just keep the brand. And if you have distinctive assets and they've got lots, you know, and they used to. I love some of their print work with the golden arches being used and really stylized as I think they're phenomenal too.