1min chapter

JUST Branding cover image

S04.EP07 - Uncovering Insights & Measuring Brand with Dan White

JUST Branding

CHAPTER

Should You Go for All of the Cash Range Points?

There are certain price things where if you try and be one you can't be the other. You can't appeal to people who want a sort of snobby elite cool aloof expensive thing to show off versus people looking for the cheapest. So it's more is it credible and possible for a brand in the brain to stand for all of those things credibly or not? I think it's a bit of a guess. But if you want to grow you're going to have to think about what the least what more than you've got nowYou'll need to catch a more cash credit points then you'vegot now. Yeah.

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