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S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
How to Get the Right People to Engage With You in an Insight Scenario
It's very hard depending on, you know I say who your target audience is. In fact, post drivers or equivalent actually people who might consider buying a push quite tricky to get hold of. You have specialist interviewers for that kind of job. And it's much more of a personal engagement to to even secure the interview in the first place. It's a therefore much more expensive.
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