S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
How I Got Into Marketing and Brand
Marketing and brand is an area where a lot of us sort of blunder around in. So looking forward to tucking into this with you. Well, my career does span market research insights and marketing. I feel like I have a foot in both camps. And how did you land a deal with that kind of series? It was Kevin Duncan that inspired me. He kind of co-quake invented the idea behind the series. The first one did really well. And it inspired me to basically go through everything else to complete the project.
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