S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
How to Find Your Target Audience and Develop a Product
Startups need to have an idea of who their target audience might be before they can invest in time and effort. I encourage all founders to do that right and anyone involved in brand building, get out from the site from behind your desk. Go talk to real people who are going to actually pay money for your thing if you don't know what it is. The insight from just being there and the fuel that that gives you to kind of go and improve things I think is crucial.
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