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S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
The Differences Between Marketing and Branding
Marketing is a much wider discipline. I think of marketing as how company creates and promotes and delivers the products and services that allow them to achieve their commercial objectives. What branding is it's a real deep dive into one important aspect of marketing which is all about shaping, you know, shape creating and shaping perceptions around a brand. It's building those hopefully long lasting memories around a brand that mean it will be more successful in the long term.
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