S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
The Importance of Qualitative Research in Business
Jim Boulden: Businesses need to make choices when it comes to research. He says they could go down the qualitative route, which is like talking to customers or focus groups. But then later on if you're trying to evaluate something and decide whether you know x or add y he adds. "You want to do a more exploratory kind of research probably through quantitative" said Boulden.
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