S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
00:00
The Importance of Desire
I'm going to say Mercedes or BMW something. I may be Audi. That kind of prestige kind of car. Well, I had company cars. They were almost all Audi's one BMW and Mercedes. So that came to that came spontaneously to mind because I really like it. But obviously, having recently been made redundant, it's not the best time to buy something that is like 60,000 pounds. It's a very sensible car. Because my rational. If you don't always go with desire, you can't always. Sometimes you do sometimes that if it's lower price, easier, you're probably more likely to anyway.
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