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S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
JUST Branding
The Importance of Premium Brands
Porsche went into SUVs and they've not been massively successful but I think they sold quite a few. So it's like, can they actually go into that segment when you know Tabasco is known for like a hot sauce? Dan: There's a bit of a learning curve I guess. But there's still a fascinating tester.
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