

The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
163 snips Apr 20, 2023
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User Research as a Skill
- Treat user research as a skill and recognize its rigor.
- Don't just casually chat with friends; approach it with a structured process.
Focused Research
- Focus your research efforts; don't try to learn too much at once.
- Narrow your target customer group to avoid conflicting feedback.
The Chef and the Pan
- Brett Berson uses a chef developing a new pan as an example.
- Jeanette Mellinger explains how this chef should apply user research principles.