In Depth

The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews

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Apr 20, 2023
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ADVICE

User Research as a Skill

  • Treat user research as a skill and recognize its rigor.
  • Don't just casually chat with friends; approach it with a structured process.
ADVICE

Focused Research

  • Focus your research efforts; don't try to learn too much at once.
  • Narrow your target customer group to avoid conflicting feedback.
ANECDOTE

The Chef and the Pan

  • Brett Berson uses a chef developing a new pan as an example.
  • Jeanette Mellinger explains how this chef should apply user research principles.
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