After every single interview put 15 minutes on the calendar and with the person that you led the interview with, write down what are some pieces of data that stood out to me from this interview. I like to look for things in which they show what's important to them. So here, my checklist would be something like really strong emotions. If someone has cobbled together a solution, they might not even realize that they're solving a problem. For me, analysis is broken down into three steps. One, capturing data on this case,. Two, getting to insights and then three, bridging that to action.
Our guest today is Jeanette Mellinger, Head of UX Research at BetterUp and our User Research Expert in Residence at First Round.
In today’s conversation, Jeanette unspools her tested playbook for high-quality customer interviews, with particular advice for founders in the very early days of validating an idea, including:
- The three-step framework for a thorough user-research process
- The biggest mistakes she’s noticed after working with dozens of early-stage companies
- Specific advice for structuring an interview flow and crafting better questions that unlock essential insights
You can follow Jeanette on Twitter at @jnetmell
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.