The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
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How to Analyze Qualitative Data
After every single interview put 15 minutes on the calendar and with the person that you led the interview with, write down what are some pieces of data that stood out to me from this interview. I like to look for things in which they show what's important to them. So here, my checklist would be something like really strong emotions. If someone has cobbled together a solution, they might not even realize that they're solving a problem. For me, analysis is broken down into three steps. One, capturing data on this case,. Two, getting to insights and then three, bridging that to action.
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