The first stage of analysis is in the middle of the interview, or even before you start it. So get your note-taking template in which you have space for each interviewee and write down any context that you need. And then a space for debriefing. The second thing is you're prepping is I would suggest having a note-taker and the third piece is recorder.
Our guest today is Jeanette Mellinger, Head of UX Research at BetterUp and our User Research Expert in Residence at First Round.
In today’s conversation, Jeanette unspools her tested playbook for high-quality customer interviews, with particular advice for founders in the very early days of validating an idea, including:
- The three-step framework for a thorough user-research process
- The biggest mistakes she’s noticed after working with dozens of early-stage companies
- Specific advice for structuring an interview flow and crafting better questions that unlock essential insights
You can follow Jeanette on Twitter at @jnetmell
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.