The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
In Depth
The Importance of Taking Time to Deepen Your Insights
The real power of asking these questions and doing this work is as early as possible. It should be from the beginning in order to actually help shape where you're going. We can so quickly jump to the solutions that we don't ground ourselves really deeply in the problems overall when we're building or even trying to interpret what our customers are saying. So take a little more time to let it percolate, dig into the zoom out piece and see what's happening behind them which is why I'm aiming for here.
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