Start with one or two sections of questions at the beginning to zoom out. Second, zoom in to probably that main topic here you know you want to learn about your product idea. And then one or two questions to zoom out at the end. The step-by-step way to get to that is actually first, you know that as soon as you're finished writing that research plan, you have a million questions in your mind.
Our guest today is Jeanette Mellinger, Head of UX Research at BetterUp and our User Research Expert in Residence at First Round.
In today’s conversation, Jeanette unspools her tested playbook for high-quality customer interviews, with particular advice for founders in the very early days of validating an idea, including:
- The three-step framework for a thorough user-research process
- The biggest mistakes she’s noticed after working with dozens of early-stage companies
- Specific advice for structuring an interview flow and crafting better questions that unlock essential insights
You can follow Jeanette on Twitter at @jnetmell
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.