The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
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The Importance of Recognizing Yourself as a User Research Expert
The first mistake is not recognizing that there's a bit of a skill and an expertise to your initial job. When you're planning research, I find that teams don't tend to be nearly focused enough in it. It's just so easy to inadvertently bring in bias or honestly not dig deep enough for discovery. And three, you're trying to figure out what to do with your learnings.
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