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The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews

In Depth

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How to Improve Your Conversations

The first thing you can do to improve your conversations is to ask one short question at a time. We tend to as humans want to offer a lot of preamble. And if anything, we don't always want to allude to what they've already said. What are the traps to look out for when trying to create value in an exploratory form? How much of that can you capture in the form of some kind of payment?

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