The first thing you can do to improve your conversations is to ask one short question at a time. We tend to as humans want to offer a lot of preamble. And if anything, we don't always want to allude to what they've already said. What are the traps to look out for when trying to create value in an exploratory form? How much of that can you capture in the form of some kind of payment?
Our guest today is Jeanette Mellinger, Head of UX Research at BetterUp and our User Research Expert in Residence at First Round.
In today’s conversation, Jeanette unspools her tested playbook for high-quality customer interviews, with particular advice for founders in the very early days of validating an idea, including:
- The three-step framework for a thorough user-research process
- The biggest mistakes she’s noticed after working with dozens of early-stage companies
- Specific advice for structuring an interview flow and crafting better questions that unlock essential insights
You can follow Jeanette on Twitter at @jnetmell
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.