A business is not a person. So when we say, I want to serve restaurants, who am I talking about? Is it the business owner, the floor manager, front of house staff, back of house staff? And so part of it is that you need to try to figure out the needs and behaviors of a few different groups. This is where you want to spend a lot more time zooming out in order to make sure that you maybe uncover needs that your competitors aren't thinking about.
Our guest today is Jeanette Mellinger, Head of UX Research at BetterUp and our User Research Expert in Residence at First Round.
In today’s conversation, Jeanette unspools her tested playbook for high-quality customer interviews, with particular advice for founders in the very early days of validating an idea, including:
- The three-step framework for a thorough user-research process
- The biggest mistakes she’s noticed after working with dozens of early-stage companies
- Specific advice for structuring an interview flow and crafting better questions that unlock essential insights
You can follow Jeanette on Twitter at @jnetmell
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.