The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
In Depth
00:00
How to Understand the Needs and Behaviors of Your Business
A business is not a person. So when we say, I want to serve restaurants, who am I talking about? Is it the business owner, the floor manager, front of house staff, back of house staff? And so part of it is that you need to try to figure out the needs and behaviors of a few different groups. This is where you want to spend a lot more time zooming out in order to make sure that you maybe uncover needs that your competitors aren't thinking about.
Transcript
Play full episode
