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The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
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How to Find People to Speak With
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As early as the subject line in your email to recruit people to speak with, frame things neutrally and don't show. Hold off on talking about your product is the simpler way of putting it. This also gets at preventing acquiescence bias by letting them know from the beginning that they're the expert you want to hear from. And there's a very simple tactical point here which is to ask specific examples and behavior.
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