The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
In Depth
How to Ask Better Questions
There are three main human tendencies that are good to be aware of. Confirmation bias is absolutely the one to keep in mind for ourselves. The second form of bias that you alluded to is acquiescence bias. And then as the interviewee, sometimes again, you might want to be a little bit aspirational in your answers.
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