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The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews

In Depth

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How to Make a Faster Heating Pan

Don't forget to keep it focused in the first phase of research. Focus on one or two people that you need to get to know now, then re-up and go learn more. The number one thing I've seen is confirmation bias. No matter what happens in these conversations, I'm going to leave thinking the other person thinks it's a good idea as well.

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