Don't forget to keep it focused in the first phase of research. Focus on one or two people that you need to get to know now, then re-up and go learn more. The number one thing I've seen is confirmation bias. No matter what happens in these conversations, I'm going to leave thinking the other person thinks it's a good idea as well.
Our guest today is Jeanette Mellinger, Head of UX Research at BetterUp and our User Research Expert in Residence at First Round.
In today’s conversation, Jeanette unspools her tested playbook for high-quality customer interviews, with particular advice for founders in the very early days of validating an idea, including:
- The three-step framework for a thorough user-research process
- The biggest mistakes she’s noticed after working with dozens of early-stage companies
- Specific advice for structuring an interview flow and crafting better questions that unlock essential insights
You can follow Jeanette on Twitter at @jnetmell
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.