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The early user research playbook for founders — Jeanette Mellinger’s expert advice for validating your idea with high-quality interviews
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Zooming Out in and Out for Unexpected Insights
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The Zoom out in and out framework is one that I use to think about the high level flow of a conversation. When you're mainly just wanting to get feedback on something very specific, you still want to understand how they're thinking about that particular topic. This is really helping you catch your blind spots and have context on where their answers are coming from later. And then the final zoom out at the end is one or two questions that ask about the bigger picture again.
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