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Deer Hunter's Success
- Robert Westmoreland, a Walmart buyer, noticed casual games sold well despite being cheaper.
- He commissioned Deer Hunter, which became a huge success, proving the market's potential.
Mobile as the Platform
- Casual games needed a suitable platform, and mobile filled that gap.
- Nokia's Snake, pre-loaded on millions of handsets, married casual gaming with mobile.
Tokyo Game Show Inspiration
- Mitch Lasky's visit to the 1999 Tokyo Game Show exposed him to the booming Japanese mobile gaming market.
- Seeing Japan's advanced mobile games, with color screens and high-speed data, sparked Lasky's interest.