Gamecraft

The Calculus of Fun (Ep. 3)

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Jan 18, 2023
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ANECDOTE

Deer Hunter's Success

  • Robert Westmoreland, a Walmart buyer, noticed casual games sold well despite being cheaper.
  • He commissioned Deer Hunter, which became a huge success, proving the market's potential.
INSIGHT

Mobile as the Platform

  • Casual games needed a suitable platform, and mobile filled that gap.
  • Nokia's Snake, pre-loaded on millions of handsets, married casual gaming with mobile.
ANECDOTE

Tokyo Game Show Inspiration

  • Mitch Lasky's visit to the 1999 Tokyo Game Show exposed him to the booming Japanese mobile gaming market.
  • Seeing Japan's advanced mobile games, with color screens and high-speed data, sparked Lasky's interest.
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