The Calculus of Fun (Ep. 3)
Gamecraft
Ilka Pannonin's Killing Games
Supercell is a Finnish game company run by Ilka Pannonin. They make games in an iterative and modern way, testing play patterns with the same kind of analytical rigor that's applied to customer acquisition and advertising. And they come up with really important games like heyday and then ultimately Clash of Clans becomes a monster hit.
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