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The Calculus of Fun (Ep. 3)

Gamecraft

00:00

Demo Scenes - Is That a Hackathon?

King.com in Sweden ran a modestly successful browser-based company making match three type games, one of which was called Candy Crush. They were running it on Facebook and on the web. In 2012, they decided to bring it to mobile where, "of course, it blows up" And they go from 50 million a year annually to nearly 2 billion in 2013.

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