The Calculus of Fun (Ep. 3)
Gamecraft
The 70, 30 Split That We're Living With Today
The carriers all had these, I mean, they were basically just lists of games. We very early understood that those lists were important customer acquisition vehicles. So we were very aggressive about pushing our products onto those lists and forming deals with the carriers to guarantee that some of our products would appear above the fold on some of those lists. And really doing some very early channel marketing, if you will,. But in those days, it was very primitive.
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