The Calculus of Fun (Ep. 3)
Gamecraft
What Happens to Zinga in This Whole Story?
It almost felt like Facebook and Zinga at the time were married. It was really before Facebook kind of became the behemoth in direct response advertising that we know it is today. And so I'm sure they learned a lot from the experience of Zinga in terms of how to structure this. But yes, you're right. What happens to Zinga? You have farm value, you have this hit.
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