2min chapter

Gamecraft cover image

The Calculus of Fun (Ep. 3)

Gamecraft

CHAPTER

Data Driven Decision Making in the Mobile Games Business

Deer Hunter was created on commission by a suit at Walmart who had gone to a B level publisher. It's one of the first examples of someone looking at the data and actually getting it right. "It just blew that whole myth out of the water," says John Romero, Deer Hunter's creator.

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