The Calculus of Fun (Ep. 3)
Gamecraft
Is There Antitrust in Mobile Gaming?
It's going to be really tough for them to make the argument that there isn't antitrust here, especially when they are maintaining the 70, 30% cut. They could have dramatically reduced the kind of platform fee because frankly, they weren't doing customer acquisition in the way that the earlier mobile carriers were. When you're allowing 2000 new games onto the platform every month and you're basically saying, hey, it's a free for all, go spend whatever you can to drive users, you're not actually helping.
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