2min chapter

Gamecraft cover image

The Calculus of Fun (Ep. 3)

Gamecraft

CHAPTER

Snake - The Perfect Game for the Mobile Phone

Nokia was not blind to this and they saw how popular Snake was on the handsets. So they showed up in the late 90s at Activision and we took a meeting with them. At the time, these were very conservative. Nobody really had the wherewithal to divert resources from our core games into doing mobile games. But there was an executive who was working at Activision who was working for me in the studio named Scott Lehman.

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