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The Calculus of Fun (Ep. 3)
Gamecraft
Facebook Casual Gaming - What's the Story?
Starting around 2006, casual games like Farmville were showing up on Facebook and they were just exploding. Zinga really understood deeply the virality of Facebook and the nature of the feed,. They went on a three year run between 2009 and their IPO in 2011. That was pretty much one of the most remarkable in the history of the video game business.
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