The Calculus of Fun (Ep. 3)
Gamecraft
00:00
What's the Biggest Loss in Mobile Gaming?
We were selling millions and millions of units through our casual games. In 2005, we get a call from Tony Fiddell, who at the time was working on a bunch of stealth projects at Apple. And he invites us to come up to Apple and talk about putting games on the iPod. We actually had to buy a Mac laptop because we were told do not try and present at Apple with a PC. When they launched that store in September of 2006, we somehow had four of the eight launch titles. It didn't really sell very well. People weren't grok the idea buying games for their iPods. Nevertheless, this was basically a trial balloon for the iPhone in little ways.
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