The Calculus of Fun (Ep. 3)
Gamecraft
Westmoreland's Deer Hunter Game
Westmoreland was a really ambitious guy and he armed with all of this data that suggested there was this underserved market for cheaper, more casual games. He went to GT Interactive who had the id software rights for doom and quake. Westmoreland goes and he commissions GT to create a game for the casual audience. Deer Hunter sold millions and millions of units.
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