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The Calculus of Fun (Ep. 3)
Gamecraft
Facebook's Competitive Auction Oriented Marketplace for Users
Facebook has created this almost formulaic way of creating games and targeting, which I think doesn't just stay on online. Mobile once it became clear that Facebook could have an influence on generating installs for mobile games, finding the mobile whales then becomes the next page in the story. And you can look at it as a blessing or as a curse, but ultimately this analytical approach, it started to influence design because you obviously wanted to design games with these loops that would drive the whales to spend.
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