The Calculus of Fun (Ep. 3)
Gamecraft
The iPhone and the in-App Purchase Revolution in Mobile Gaming
It wasn't actually the iPhone that truly changed the mobile gaming industry, it was the introduction of the in-app purchase. Free to play really found its home in mobile and in the app store because you had this pattern where children or adults would download a bunch of different games for free. And as they continued to play it more and more, they were incentivized to pay for it. So that model, that addiction model of mobile became incredibly important.
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