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The Calculus of Fun (Ep. 3)
Gamecraft
What Powered Activision's Mobile Games Business?
The real catalyzing event was the 1999 Tokyo Game Show. In that year, in 99, all the booths were filled with these new cell phone games. Seeing this really sparked my imagination. Knowing that Japan was always 20 minutes into the future, right? They were always anticipating the next trends.
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