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4min chapter
The Calculus of Fun (Ep. 3)
Gamecraft
Introduction
Mitch Lasky: In this episode, we're going to be talking broadly about the mobile business. And just as a byproduct of that, we're also going to talk about the casual business because it's really hard to talk about one without the other. How casual games went from a budding industry to dominating all of gaming. Blake Robbins: There was a man named Robert Westmoreland who was really the champion of the casual games business. He started his career back in the late 80s in Texas.
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