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294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote

Jun 12, 2022
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1
Introduction
00:00 • 4min
2
What Does This Time Mean for Marketing?
04:20 • 4min
3
What's the Difference Between Sales and Marketing?
08:09 • 2min
4
How Do You Get Customer Insights?
10:24 • 2min
5
How Do We Score the Success of Our Marketing Team?
12:12 • 4min
6
How to Create a Quality Control Metric for a Sass Business
16:33 • 2min
7
The Key to Marketing Success Is Attribution
18:41 • 2min
8
The Limitations of Sophor Based Attribution
21:02 • 2min
9
Using Self Reported Attribution to Capture Demand
23:16 • 2min
10
How Did You Hear About Us?
25:11 • 4min
11
How Do You Create a Space Where Your Marketers Are Engaging With Customers Everyday?
29:12 • 2min
12
The Opportunity for Marketing to Shine
31:17 • 3min
13
What Are Transformational Changes That Can Change Our Business?
34:12 • 2min
14
How to Measure and Optimize the Web Channel
36:25 • 2min
15
Are Outbordes Dear Efficiency Going Down?
38:15 • 3min
16
Web Site Conversions - What You Need to Know
41:14 • 5min
17
What Are the Most Important Things in Your Business?
46:44 • 2min
18
Are You Saying We Shouldn't Track the Web Leads?
48:37 • 2min
19
What Are Some of the Things That I'm Not Considered Right Now?
50:37 • 2min
20
Therare Best Por Is Building Up Our Salstean Is Ready to Die
52:22 • 2min
21
How to Educate Your Sales Team
53:55 • 5min
22
Ungat Content - It Changes Everything
58:30 • 3min
23
How Much of the Process Happened Before the First Touch?
01:01:32 • 4min
24
Is There Any Other Way to Prove the Value of the Brand?
01:05:33 • 6min
25
Are You Delegating Product Marketing to a Higher Level Executive?
01:11:21 • 5min
26
Ticktok
01:16:38 • 1min
27
Tiktok
01:18:06 • 4min
28
Collecting Data on Demand Creation, First Touch, Vises, Last Touch
01:22:06 • 2min
29
Demand Creation - Is Last Touch the Same?
01:24:17 • 2min