294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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Is There Any Other Way to Prove the Value of the Brand?
The best way to prove the value of a brand is by listening to your customers. Run a survey from a third party, not from your company and ask them how they heard about you. Don't rely on self reported attribution data that wastes time and money. The market doesn't focus on these things; it's focused on what companies are doing right now which allows marketing teams to do better work.
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