294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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The Limitations of Sophor Based Attribution
base attribution has tons of limitations that most people in the market do not understand. That it will not measure most touches on social media. Doesn't measure word of mouth. It doesn't measure impact on communities. And what we talked about at the mine set level is, what are marketers doing to create the demand? Right? What happens before someone goes to google? Whatha before someone's heard about your company? None of that stuff's getting measured appropriately,. which is why most be to be companies try to do marketing like my company does. They try to do the podcast and they try to do an employ ai advocacy programme on linkdon.
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