294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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What's the Difference Between Sales and Marketing?
As business leaders, we need to know our customers better than anybody else. I think it's actually the most important thing in business to day. Where businesss mostly go wrong is not having the customer insight so they don't make good decisions. How do we transition the mine set in the company that there's actualy, that marketing is a critical, important part of the buying process?
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