294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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Demand Creation - Is Last Touch the Same?
A last touch gives you a prediction of how much intent the buyer has, which then you can use to forecast conversion rates and revenue. The way that i'm looking at the data is like, how is this valuable for me to make decisions? And the thing i found valuable from a demand capture standpoint is last touch. We just crossed over forty thousand listeners across the world to this podcast.
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