294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
GTM Live
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Using Self Reported Attribution to Capture Demand
The measurement system that they use in their business and how they do attribution is totally flawed and biased toward capturing demand. So for all these reasons, qualitatively, we know it works. But the measurement system that we use in our company fails to measure it. It can't be measured because the measurement system is not set up for it to work. And you just keep getting stuck doing the same things that you are doing.
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