294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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Are Outbordes Dear Efficiency Going Down?
The revenue contribution among what we call pipe line sources is going to be a blend, right? You can have a part that comes through the website. You're going to have potentially a partner contribution. And then maybe a pure, like cold outbound motion. But there's actually not that many sources make up the blend of pipe line. It's typically a function of the focus of the business, in the investment levels of the business. Now, it's gradual over time. How recent has this drop that you've been experiencing? Has it been gradual over a long period of time, as has it been sharp recently?
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