294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
GTM Live
00:00
How to Educate Your Sales Team
Businesses need to have their sales team call people that didn't ask to talk to them. And this is a pure marketing gap in marketing, right? If there's not enough people that want to talk to your sales team then you don't hit your target growth rate. But if you do that, then you're not handing over that highly demal request totally. The thing is to start to build the demand creation muscle and focus on getting more people to ask for a demo.
Transcript
Play full episode
