294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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Ungat Content - It Changes Everything
Most companies do it because they need something to track, and because they're not driving enough demos or enough business results. But what happens? And i i stopped gating content in two thousand 17 off. The likelihood that people understand them is much higher if they're ungaited. So instead of ma in a p d f that goes on a website, behind a form that most people will never see, then you have you take out this key insight that's on page seven of the p t f. You go and interview an expert a two minute video about it, and you run it in a linked inad. It changes everything about a content strategy. By by changing how it's
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