294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
GTM Live
00:00
How Did You Hear About Us?
A new way of thinking about attribution that allows our marketers to do things that really work today. 97 % of our revenue gets attributed different ly than what soft ware attributes. So you just get at different it's not like thei'r competing with one another. What's capturing the demand, which is important. We need to know that to optimize our funnel and what's cravving the demand.
Transcript
Play full episode
