294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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Web Site Conversions - What You Need to Know
The amount that you would respond to a cold call from five years ago to now has decreased. And all other buyers sort of r in this same thing. So just the way that the market is moving, the way people buy is mis alined with this go to market motion. In order to get some one to come to your web sight and say, i want to buy now, you have to create the demand. It shifts your marketing strategy from like, i'm going to get the lead list from this event and give it my outbound team, to, i need to educate these buyers and move them from zero to 90%.
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