294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
GTM Live
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Collecting Data on Demand Creation, First Touch, Vises, Last Touch
The only time we ask, how did you hear about us? Is essentially like last touch. And i think that the things that this is doing from an algorithm standpoint are other like instagrams already copying it with reals,. Other platforms will take this approach of using interests to drive the algorithm, versus followers to drive the algorithms. There's value in understanding first touch, which really should be re branded as first trackable touch because you're definitely touching your customer in a way before they before you can track it.
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